Creative Thinking

For me, everything piece of creative work starts with a story (even this website). Stories are everywhere, from the stories we tell each other, to the stories behind how something was created. And stories are the most enduring aspect of our entire culture. They are a way of passing down information through generations, a way of explaining things that transverse language, a way of creating empathy and emotional response. Without doubt, stories are intrinsic to creative design.

I’ve always loved stories and their ability to transport you to a time, place or feeling that knows no bounds, and everything I do creatively, from designing, directing, writing and building involves storytelling.

Here are a few of my favourite stories from my creative career to-date…

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