Whilst working on various projects at Message Digital Design, I was tasked with producing concepts for Katie Price’s new site (Image 1). The brief was that the site needed to reflect Katie’s role as a mother, role model and spokesperson and had to have a fun and kitsch element to it. Working closely with Message founder Jamie Freeman I created an Illustration of Katie with a 1960s ‘Bewitched’ twist (Image 2) and a new logo featuring her hearts and bows ankle tattoo (Image 3). Alongside these I designed a fun yet clean and user-friendly interface which was then built around Message’s existing CMS framework.