Shots 1 to 3 are taken from an advertising campaign based around a competition run on the player forums of the MMORPG City of Heroes. The winning entry from this was based around the idea of Super-heroes in the game having ‘secret identities’ – displaying these like ‘top-trump’ cards on the advert.
Shots 4 to 7 are taken from a studio session with actresses Mia Navellou, Lindsay Morton and Maryam dressed as characters from the MMORPG Guild Wars. These were then branded and used as promotional handouts at trade shows that the actresses would sign for players of the game.
