November 2003

Wings of Desire promotional material

With a string of successful club nights under their belt, High Society wished to branch out into event management and having worked with them successfully on a number of occasions I was asked to produce a complete brand identity they could use going forward. Playing on the name “High Society” I created a new logo with a 1930’s Art-Deco look and feel (image 3).

The first use of this logo was on the flyers and posters produced for a club night High Society was running called “Wings of Desire” (images 1 & 2). As this was to be a winter themed ball where guests were encouraged to wear silver and white clothing and using the loose concept of angels (taken from the film of the same name by Wim Wenders) I created an angels wing in vectors and layered it over a photograph of clouds I’d captured, with the blues and whites used to get across the wintry feel.

Case Study