April 2011

The Werks Logo

The Werks logo was an exercise in simplification and legibility as the original type forms created for the logo didn’t work as each character represented the wrong amount of space and the ‘The’ was too dominating. By vectorizing the logo I was able to give each character the correct amount of stem width, character height & width, kerning and optical adjustment then design new small-caps characters for the ‘The’ part.

Commission